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Business News/ Tech-news / News/  Google Android One phones to sell on Flipkart, Snapdeal, Amazon from Monday
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Google Android One phones to sell on Flipkart, Snapdeal, Amazon from Monday

Competition in the Indian smartphone market is expected to intensify as the e-commerce firms launch Google's sub-$100 handsets on Monday

Google will launch Android One devices in India on Monday. Photo: BloombergPremium
Google will launch Android One devices in India on Monday. Photo: Bloomberg

New Delhi: Competition in the multi-billion dollar Indian smartphone market is set to intensify with e-commerce firms Amazon, Flipkart and Snapdeal set to launch Google’s much-awaited sub-$100 (around 6,000) handsets on Monday.

Google is launching the Android One devices in India on Monday.

In June, the US-based technology firm had announced the “Android One" initiative to introduce sub-$100 handsets aimed at bringing the next one billion population to the Android ecosystem.

While home-grown online marketplace firms Flipkart and Snapdeal will be exclusively selling Android One smartphones from Spice and Karbonn, respectively, US-based e-commerce giant Amazon’s Indian arm will sell handsets from Micromax.

These handset makers have come out with teasers of their launch.

It is not the first time that device makers have partnered with e-commerce firms for launching their products.

Motorola and Xiaomi have successfully launched their smartphones on Flipkart, while Spice, Micromax and Intex have launched their devices on Snapdeal.

Apart from apparels, electronics—especially mobile phones—are one of the highest selling items on e-commerce sites.

According to research firm IDC, smartphone sales in the country grew almost three-fold to over 44 million in 2013, driven by affordable devices made by local firms such as Micromax and Karbonn.

In the second quarter of 2014, 18.42 million smartphones were shipped in India. Though Samsung is the leader with a 29% market share, Micromax (18%), Karbonn (8%) and Lava (6%) have been providing competition.

While Android is the dominant operating system globally, other operating systems such as Windows and iOS (Apple) are also gaining traction. Also, newer platforms like Firefox and Tizen may emerge as strong challengers for Google’s platform.

Recently, Firefox (in partnership with Spice and Intex) launched two new smartphones, priced below 2,300, aimed at those looking to upgrade from feature phones to smartphones.

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Published: 14 Sep 2014, 05:22 PM IST
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